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Accurately Localizing a V...

Congratulations! You’ve created a great video game! Your heart, soul, sweat and possibly a...

How to protect your brand...

The word “brand” has an elusive meaning but can be summed up in David Ogilvy’s definition ...

Avoid another Pokemon pro...

Juliet famously said to Romeo, "What's in a name? That which we call a rose by any other n...

LISA is Dead... Long Live...

The Localization Industry Standards Association (www.lisa.org) recently announced its inso...

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