Game Translation and Localization for the Chinese Market
Opportunities in the games market in China are strong, especially for mobile games. However, to succeed game producers must localize their games for this market.
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Localization vs. Internationalization vs. Globalization
The GILT acronym represents a model for successful expansion into overseas markets. However, Globalization, Internationalization, Localization, and Translation are different concepts.
Top Jaw-Dropping Trends on Thailand's Gamers
Ready to make boss moves in Thailand's gaming community with your game? Learn the keys to success in the emerging Thailand gaming community.
Transcreation for Brand Success
Failure to properly transcreate your brand can cause its launch into a new country to fail.
Translation Industry Trends - 2021
The translation industry will continue to grow this year. Other trends include greater use of machines and translation management systems that interface with other software.
How Effective eLearning Can Improve Your Bottom Line
eLearning saves money, boosts productivity, and improves retention compared with classroom learning. eLearning also enables global collaboration. Companies with eLearning receive $30 per $1 spent.
Julie Christine Giguère Joins Andovar Executive Team
Andovar has appointed Julie Christine Giguère as Managing Director-EMEA. Giguère is an experience multilingual communicator with particular expertise in machine translation and artificial intelligence.
Voiceover Pronunciation Guides - How to Create Them
Pronunciation guides are vital for creating accurate voice-overs without costly retakes or embarrassing errors. Learn what it takes to create your own voiceover pronunciation guide here.
Transcreation for Video Games
Transcreation is a form of translation that includes editing for cultural nuance as well as language. Make your video game more relatable across all markets.
Global Games Market: Brief Review
Following delays and disruption caused by the COVID pandemic, the global gaming industry is expected to experience fast and sustainable growth.
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