Transcreation for Brand S...
Transcreation is a necessary step in global branding. Transcreation goes further than tran...
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Transcreation is a necessary step in global branding. Transcreation goes further than tran...
Over the past 15 months, the pandemic has forced professionals in all industries to rethi...
Training and developing employees has been proven repeatedly to increase a company's botto...
Written language and spoken language differ in several ways. Those differences affect subt...
Julie Christine Giguère has joined Andovar as Managing Director - EMEA. In that role, she ...
We’ve all used roadmaps at one point or another to find our way around unfamiliar places. ...
Video games were once considered a pastime for children and, later, young adults. But now,...
Analysts at NewZoo report that the global games market is expected to generate $175.8 bil...
The first translators were humans. Although artificial intelligence has made machine trans...
People who use only mobile technologies now outnumber those who only use desktop computers...
In the past, people often turned to travel agents and other points of contact to plan thei...
Video content offers businesses an immersive way to show potential clients what they have ...
If you truly want to cement your position in the market, you need to understand that local...
Does your travel company have a global presence? Hotels, airlines and tour companies can g...
Artificial intelligence and automated voices are progressing more rapidly now than ever. V...
COVID's impact on the travel industry last year was devastating. This year, however, leisu...
Approximately 62% of travelers consume content, primarily videos, posted by tour operators...
After more than a year of dealing with travel restrictions, lockdowns and other factors re...
As COVID vaccinations become more prevalent and countries open up their borders, the trave...
Machines are becoming more accurate at translations, but they still aren't on par with tra...
Any digital marketing campaign requires research into the most effective keywords so that ...
Machines can translate copy quickly and with increasing accuracy. An efficient and accurat...
Managing multiple translation and localization projects can be a challenge. It also can ta...
A recent survey of 8,709 customers in 29 countries found that 76 percent prefer to buy pro...
Machine translation (MT) has become a part of life; Google Translate, for example, boasts ...
An optimized Website is a key to successfully marketing your product or service. A Website...
Machine translation (MT) often can save you money over exclusively human translation becau...
Suppose your company's board of directors meets. You are considering undertaking a new pro...
More websites (39.5% according to SearchEngineJournal) use WordPress than any other platfo...
Netflix is a trailblazer when it comes to pushing the quality of subtitles, dubbing and cl...
Localization Maturity Model or LMM assesses where your company stands in terms of matching...
A content management system (CMS) allows for the creation and modification of digital cont...
Brands want to adapt their content to another language for marketing campaigns overseas or...
Gamers have reconnected to their favorite digital habit in the wake of the pandemic. Even ...
Over the last several years, digital technology has made creating content not only more af...
Today’s businesses are looking to localize their brand, product and service content in reg...
E-learning plays an integral role in many organizations’ skills development programs. This...
Southeast Asia is undoubtedly home to a growing number of passionate gamers looking for su...
Gaming is a booming industry, increasing about 7 percent year-on-year for the past several...
The overlapping purposes of closed captions and subtitles have a direct bearing on the aud...
Translation management systems or TMS as they are better known, help streamline the work o...
Voice acting scripts form the structure and add color to your production. Writing a great ...
eLearning exploded in 2020, with 98 percent of companies employing some type of etraining....
Expanding a business internationally can be a complicated task. One critical dimension to ...
Artificial intelligence may have started with Alan Turing's speculations on intelligent ma...
Delivering multilingual content to students, employees and others in remote locations is e...
Ideal translation of a website requires a team of skilled professionals with maximum profi...
Videos in digital marketing are the most persuasive tool to engage consumers and can attra...
While globalization has made it easier than ever for companies to publish and sell interna...
Technology has come a long way since the days of box Apple computers and floppy discs. Wit...
By now you've heard us talk extensively about finding the right localization partner. Bein...
While it's undoubtedly true that closed captions can be an integral part of your video loc...
As anyone who has used a free translation program like Google Translate can tell you, lang...
In an age of internationally active organizations and rapidly growing multicultural commun...
Machine Translation and the use of Machine Learning, Artificial Intelligence and Language ...
For those who may be unfamiliar, in its simplest form, desktop publishing (DTP) is the cre...
When thinking of expanding your media content to international markets, it’s easy to overl...
In order to reach a broader market these days, leveraging your online presence is a necess...
The need for translation and localization services is constantly growing, but with that na...
Starting a website can be a massive undertaking, and even after it's up, getting people to...
The coronavirus (COVID-19) has been spreading around the world for months, disrupting live...
There is often an extensive range of systems and processes that your Language Service Prov...
The evolving gaming industry is generating many opportunities for games localization profe...
The whole world of commercial consumers are stuck at home during the coronavirus pandemic,...
Elearning continues to rise in popularity -- its flexibility, easy accessibility and succe...
Data is virtually everywhere and, as a species, we have been gathering and utilizing it fo...
The on-demand TV market has been growing aggressively over the past decade. As the Coronav...
When it comes to voiceover production, retakes can be caused by a wide range of different ...
High-quality game localization is a necessity for games to reach a wider international aud...
It's little wonder that video game usage has skyrocketed since the onset of the coronaviru...
The coronavirus has greatly impacted businesses around the world, leaving them reeling in ...
There’s been a lot of buzz about Indian languages and their localization lately. Pretty mu...
The global onset of the coronavirus and the start of the quarantine in early 2020 naturall...
Introduction The mystifying world of video game creation has a very significant but broadl...
Andovar is proud to announce the recent opening of a new localization engineering office i...
Marketing video localization is every bit an art as it is a science - meaning that you'll ...
Conclusion So we've now reached the final chapter of our comprehensive games localization ...
Part 10: Localization Markets The global games localization market contains many avenues f...
Part 9: Quality Assurance Various quality tests to catch and correct issues, as well as to...
Part 8: Challenges Game localization is a highly complex project. There's research, planni...
Part 7: Best Practices Succeeding in the current global gaming market means successfully m...
Part 6: Technologies The majority of game localization service providers employ localizati...
Part 5: Internationalization To succeed in an international market, a game product must be...
Part 4: Culturalization Across the 190+ countries of the world there are over 7 billion pe...
Part 3: Translation Converting a game's text and dialogue from the language in which it wa...
Part 2: Localization The bulk of game localization involves translating, culturalizing and...
Part 1: Pre-production Complete all pre-production tasks Before you launch your game local...
Introduction The mystifying world of video game creation has a very significant but broadl...
The process of developing eLearning courses was once a much more complex undertaking than ...
In the world of medicine, the term "triage" is defined as "the assignment of degrees of ur...
As the global marketplace connects in ways that were impossible for previous business gene...
According to one recent study, mobile video consumption in particular is still rising by a...
One of the most important realizations that you can have as someone who creates video cont...
Current status of Andovar’s offices in light of the current situation surrounding the glob...
Congratulations! You’ve created a great video game! Your heart, soul, sweat and possibly a...
Could your brand use a boost in efficiency or productivity when it comes to your eLearning...
Have you ever used Alexa or Siri to help find information, directions or news? If you have...
For all its storied history and recognition, video game localization does have plenty of d...
Pokémon GO took the world by storm. Over 100 million players in dozens of countries were r...
The Latin American region is a fascinating part of the world, full of cultures and traditi...
Gaming localization is becoming more important than ever and smart publishers know that no...
It’s a jungle out there. The translation/localization market is huge and getting bigger ea...
Southeast Asia is an area of approximately 4.5 million square kilometres, roughly half the...
So, you’ve decided that localization is a good idea to reach more gamers and make more sal...
Computer-Aided Translation (CAT) Tools are software applications that assist in translatin...
Weighted Word Count is an approach to counting words for translation which presents all le...
Translator’s style guide is a document outlining stylistic instructions for use in transla...
Translation termbase is a list of approved terms restricted to a specific subject matter p...
Translation Memory eXchange (TMX) is an open XML-based standard for exchanging translation...
Translation memory is a database for storing translated content in aligned pairs of source...
Terminology management is a set of activities that ensures correct terms are used consiste...
Term Base eXchange (TBX) is an open standard for exchanging structured terminological data...
Machine Translation (MT) is a technology that automatically translates text using termbase...
Corpus (pl. corpora) is a large body of machine-readable text used for research purposes. ...
Controlled language is a subset of natural language with a restricted grammar and vocabula...
Alignment of translation means matching segments of text with their translated renditions....
We’ve got a whole new look – and some exciting changes to share too! As well as updating o...
It's hard to believe that it's been barely over a decade since Steve Jobs first walked acr...
Digital technologies are set to revolutionize the translation and localization industries ...
When you have decided it is time for your company to go global, ensuring an all-encompassi...
As more companies move into the global market, translation of content is becoming increasi...
As the machine translation market continues to grow and evolve, it is expected to be worth...
As globalization continues apace, more companies and brands are going to have to start off...
The word “brand” has an elusive meaning but can be summed up in David Ogilvy’s definition ...
Juliet famously said to Romeo, "What's in a name? That which we call a rose by any other n...
Computer gaming may be an industry larger than Hollywood, but it’s still very young. And g...
When companies enter the global market, they face many challenges due to language, culture...
If you are wondering how you can deliver your brand’s messages and marketing to users in a...
Videos in digital marketing are the most persuasive tool to engage consumers and can attra...
Expanding your website globally comes with many benefits, but managing your multilingual c...
In a recent survey conducted by USForex, 72% of small businesses have plans to grow their ...
Global village--probably not the term you might use to describe our world twenty years ago...
Ready to move into global markets only to realize that your website is chock-full of conte...
In our rapidly developing global marketplace, the need for seemingly bespoke processes tha...
The internet is fast dominating the world as the go-to platform for information, products,...
Companies that adopt new technological trends are scaling business to reach new markets wo...
International business practices are constantly evolving, and with over 7,000 known langua...
Every business begins at home with a known market and target audience. Localizing your web...
Video content, especially in today’s digital age, is one of the most effective ways compan...
Use Localization to Optimize Your eLearning Content With the rise of the internet, the wor...
It all comes down to trust. When people rely on banks to provide a safe haven for their mo...
The travel industry is based on the anticipation of needs; where your company’s success is...
AV localization is the process of customizing audiovisual content for a specific market by...
In 1967, Marshall McLuhan stated that “‘time has ceased, ‘space’ has vanished. We now live...
Websites are an efficient way to appeal to and connect with our audiences. However, as our...
Imagine that you’ve been swept up and deposited smack bang in the middle of a foreign coun...
In today’s world of rapidly-advancing technology, contrivances can get a little hard to fo...
eLearning is a term that you see all over the internet these days. It was first coined dur...
Today, gaming is more than a hobby, it is an integral part of the millennial lifestyle. Fr...
On Thursday, December 20th, a senior official of the ruling Communist Party’s Propaganda d...
Skillsoft is the world's leading corporate learning company, with the largest library of c...
Who doesn't know Chinese takeaway food? It's available and well-loved throughout the world...
Andovar is one of the leading eLearning localization providers in the world with over 10 y...
Three years ago, I became Andovar’s VP of Marketing after several years as a Business Deve...
It all started with a very long trip with a stopover in Paris, France, the love capital of...
Yes, we are 10 years old! When Irishman Conor Bracken registered Andovar Pte. Ltd. with Si...
What is Virtual Reality (VR)? It has been defined as a realistic and immersive simulation ...
[On Nov 2nd 2016, Thailand's tech industry news outlet Techsauce interviewed Andovar's CEO...
Andovar, same as many other translation companies, handles a wide range of content types f...
We are happy to announce a partnership between Andovar and the International Mobile Gaming...
[An edited version of this article first appeared in the June 2016 issue of the journal Mu...
Our Multimedia Capabilities Since our founding in 2007 one of Andovar’s strengths has been...
Hi everyone! My name is Lily and I am a Business Development Manager at Andovar’s Bangkok ...
For centuries, translation was first and foremost a form of art. The translator Artists wo...
Game localization has been an increasingly important part of our business in recent years ...
Brief History of Localization While translation is most likely as old as the first languag...
[An edited version of this article first appeared in the Oct/Nov 2015 issue of the journal...
Mobile app localization is becoming more and more popular as developers realize that a sma...
The Wall Street Journal just wrote about our gaming client Small Giant Games and the succe...
On January 23rd Andovar attended the Mobile Game Asia conference taking place in Bangkok. ...
GALA think! India event organized on 21st Nov 2014 in Bangalore was a second GALA event I ...
The localization market in Latin America is still underdeveloped, mostly due to a history ...
This is the third post in the series on how to choose a localization vendor. I started wit...
In the previous blog post I explained why I don’t believe test translations to be the best...
It is common for buyers of translation services to resort to free or paid tests as part of...
Andovar attended Echelon, a two-day tech and startup conference in Bangkok, Thailand. In c...
Grabbing the Opportunity In 1984, Jochen Hummel and Iko Knyphausen registered TRADOS GmbH ...
I am now VP of Marketing at Andovar, but I worked as a Business Development Manager before...
The impact of emerging markets on global economics is twofold: The massive buying power of...
For more than 10 years now, localization providers have been moving their production and p...
As companies begin to work beyond their own national borders, there comes a time when the ...
It is no surprise to hear nowadays that tablets and cell phones have out-sold desktops and...
One of the definitions of eLearning is: “The use of technology in learning and education.”...
A client recently asked why translation costs are different between a range of languages w...
For the last 18 months or so there’s been a steadily increasing hum around HTML5 and it’s ...
My article about Burmese language has been published by the industry magazine MultiLingual...
Did you know that Spanish is the official language of 21 different countries? It is also t...
At Andovar, we’re often shocked to learn what some clients are paying for localization wit...
In what is already being called a “revolution in communication,” and “a game-changing deve...
Andovar is proud to congratulate Medellín on winning the award for “Most Innovative City” ...
Whether you own the latest Apple, Samsung or other smart-phone, you'll have noticed the mo...
Andovar is proud to announce the launch of a specialized division and a new website devote...
With the long-overdue passing of Joomla, Drupal has become the ascendant open-source CMS a...
PC and console best-seller Modern Warfare 3, released in November 2011, earned $750m USD i...
The rise of Google Translate has been a double-edged sword for purveyors of Machine Transl...
Andovar is pleased to announce the expansion of its global operation into Medellín, Colomb...
Andovar is proud to announce that we have made the global list of Top 100 Highest Ranking ...
The Localization Industry Standards Association (www.lisa.org) recently announced its inso...
