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Written by Emma Green
on July 04, 2024

In our increasingly globalized world, effective localization services have become essential for businesses aiming to connect with diverse audiences. Advanced technologies like Large Language Models (LLMs) and translation management systems, such as Phrase, have revolutionized how we approach translation and localization. 


Understanding Custom Localization Engines 

Custom localization engines are specialized AI-powered translation tools designed to meet the unique needs of specific industries or businesses. Unlike generic translation engines, these custom solutions are fine-tuned with proprietary content, terminology, and style guides, resulting in translations that are highly accurate and contextually relevant. 


Developing a Custom Localization Engine 

Creating a custom localization engine involves several key steps: 

  • Data Collection: Amass a substantial dataset of high-quality, domain-specific bilingual texts that represent the type of content needing localization. 
  • Preprocessing: Clean and organize the collected data to ensure accuracy and consistency, removing duplicates and correcting errors to ensure texts are properly aligned. 
  • Training: Utilize advanced algorithms to train the model with the processed data, adjusting parameters to enhance translation accuracy. 
  • Evaluation: Rigorously test the model’s performance to identify areas needing improvement. 
  • Fine-tuning: Iteratively refine the model by incorporating feedback and additional data until it achieves the desired quality. 
  • Integration: Once the engine meets the required standards, integrate it with the company's translation management system for practical use. 


Essential Components for Building a Custom Engine 

Building a custom translation engine requires: 

  • High-Quality Training Data: The quantity and quality of bilingual texts are crucial for optimal model performance. 
  • AI and ML Expertise: Skilled professionals in AI and machine learning are needed to design, train, and optimize the engine. 
  • Computational Resources: Significant processing power is required to train complex models effectively. 
  • Time and Investment: Depending on the complexity, creating a custom engine can take from several weeks to months. 


Custom Engines vs. Off-the-Shelf Solutions 

Custom engines excel in translating specialized content by being tailored to a business’s specific linguistic and stylistic needs, offering higher accuracy and consistency. In contrast, off-the-shelf engines are more generic and may struggle with specialized jargon or contextual nuances. 


Post-Development: Ongoing Training and Security 

Custom engines require continuous training with new data to adapt to linguistic changes and maintain high-quality translations. Ensuring data security is paramount, especially when handling sensitive information. Platforms like Phrase and Omniscien's Language Studio employ robust security measures, such as secure cloud storage and trusted technologies like AWS, to protect client data. For enhanced confidentiality, on-premises solutions provide exclusive control over data. 


Customization Capabilities with Phrase and Omniscien Language Studio 

Phrase and Omniscien's Language Studio streamline the localization process by allowing customization of existing engines or building new ones from scratch. These platforms utilize advanced AI technology, enabling businesses to train engines with translation memories (TMs) and glossaries, achieving high accuracy and relevance in translations. 


Addressing Privacy Concerns 

For clients with stringent privacy needs, these platforms offer secure cloud services with extensive security measures and the option to choose server locations to comply with regional data protection regulations. On-premises solutions further ensure data confidentiality. 



While off-the-shelf translation engines provide broad capabilities, custom localization engines offer superior accuracy, efficiency, and security, particularly for specialized content. With platforms like Phrase and Omniscien's Language Studio, businesses gain access to bespoke translation solutions and ongoing support, ensuring their global communication aligns perfectly with their intended message and audience privacy needs. Custom engines represent the pinnacle of translation technology, making them indispensable for businesses aiming for precise and culturally attuned global communication. 


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