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Written by Steven Bussey
on January 17, 2023

As China continues to open up and travel restrictions ease, the Chinese travel market presents a significant opportunity for businesses in the tourism and hospitality industry. One key way to capture this market is by translating your content into Chinese. With over 160 million international trips made by Chinese tourists in 2020, a number that is expected to be exceeded in coming years, it is essential for businesses to cater to this market. 


  1. What to translate?
  2. Improve your rankings on Chinese search engines
  3. Build trust and credibility
  4. Address Chinese nuances and culture with professional Chinese translators
  5. Consider a Chinese copywriter to set yourself apart
  6. A mobile-first audience

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What to translate?

Translating your content into Chinese allows you to effectively communicate with potential Chinese customers and showcase your offerings in a way that is easily understood. This can include website content, brochures, menus, and any other marketing materials. It can also include social media platforms, hotel booking sites, and other online platforms which are popular among Chinese travelers. By providing Chinese-language content, you are demonstrating to potential customers that you are committed to catering to their needs and making their experience as seamless as possible.


Improve your rankings on Chinese search engines

Additionally, having Chinese-language content can also improve your search engine optimization (SEO) and online visibility. Many Chinese travelers use search engines such as Baidu and Sogou, which are specific to China. By including Chinese keywords and phrases in your content, you can improve your rankings on these search engines and increase the likelihood of your business being found by potential customers. This is particularly important, as Chinese travelers may not be able to navigate through English-language websites as easily, which may result in them not finding your business.


Build trust and credibility

Furthermore, translating your content into Chinese can also help to build trust and credibility with potential Chinese customers. It shows that you are knowledgeable about their culture and customs, and that you are willing to go the extra mile to provide a personalized experience. This can help to establish a strong relationship with Chinese customers, who may be more likely to return to your business or recommend it to others.


Address Chinese nuances and culture with professional Chinese translators

It's also important to note that the Chinese language and culture are very different from Western languages and cultures. Therefore, it is important to use a professional translation service to ensure that your content is translated accurately and effectively. A professional native translator will have a deep understanding of the language and culture and will be able to tailor your content to suit the Chinese market. They will also be able to advise you on cultural nuances and idioms that may not translate well and can help you avoid any potential cultural faux pas.


Consider a Chinese copywriter to set yourself apart

In addition, businesses should also consider hiring a Chinese-language copywriter to create original content specifically for the Chinese market. This can be particularly effective for social media and other digital platforms, where content is regularly updated. A Chinese-language copywriter will be able to create content that resonates with Chinese customers and effectively communicates your brand message.


A mobile-first audience

Another important aspect to consider is mobile optimization. Chinese travelers are highly dependent on mobile devices for booking, navigation, and information during their travel. Therefore, it is essential to ensure that your website and other digital platforms are fully optimized for mobile devices. This will ensure that Chinese travelers can access your content easily and seamlessly, regardless of where they are.



In conclusion, as China's outbound tourism is back and continues to grow, translating your content into Chinese is a vital strategy for capturing the Chinese travel market. It allows you to effectively communicate with potential customers, improve your online visibility, and build trust and credibility. By catering to the needs of Chinese travelers, you can tap into a significant market opportunity and increase your business's success. It's important to take a holistic approach and consider all aspects of the Chinese market, from language and culture to mobile optimization, and to work with professionals who have the expertise to help you succeed in this market.

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