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Written by Steven Bussey
on August 31, 2022

When starting to design a product, it is important to think about localization from the beginning. This allows you to avoid making changes later on that can be costly both in time and money.

Table of contents:

  1. What is design-stage localization?
  2. Why is localization important at the design stage?
  3. Five Ways You Can Start Localizing Design

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What is design-stage localization?

Design-stage localization is the process of making sure that a product or service is designed with international markets in mind. This can include everything from choosing the right colors and images to using language that will be understood by people in different cultures.

Why is design-stage localization important?

There are a number of reasons why design-stage localization is so important. First, it can help you avoid potential cultural missteps that could turn off potential customers. Second, it can help you make sure that your product or service is accessible to people in different markets. And finally, it can help you create a more cohesive and unified brand identity that will resonate with people around the world.

If you're looking to expand your business into new markets, or even just appeal to a wider audience, design-stage localization is an essential part of the process.

Why is localization important at the design stage?

Localization is the process of adapting a product or service to a specific market or locale. For instance, when it comes to software development, localization can be a complex and time-consuming undertaking. However, localization is also an important part of the design process and can have a major impact on the success of a software product in a new market.

There are several reasons why localization is important at the design stage. First, localized software products are more likely to be used by people in the target market. Second, localized products tend to be more user-friendly, since they are designed with the user's culture and language in mind. Third, localized products often have an advantage over competitor products that are not localized. Finally, localization can help to build brand awareness and customer loyalty in a new market.

Five Ways You Can Start Localizing Design

1. Know your audience: It’s important to know who you’re designing for and what local customs and traditions they may have. This will help you avoid any cultural missteps in your design.

2. Make it legible: When translating text into another language, be sure to use a clear and easy-to-read font. Different languages have different character sets, so some fonts may not be legible in all languages.

3. Use images sparingly: Images can be difficult to translate, so try to use them sparingly. If you do use images, make sure they are universal and easily understood.

4. Consider colors carefully: Colors can have different meanings in different cultures, so be careful when choosing colors for your design. For example, white is often associated with death in many Eastern cultures.

5. Be aware of regional differences: There can be significant regional differences within a country, so take care when designing for a specific region. For example, what is considered acceptable in dress or behavior in one region may not be acceptable in another.



In conclusion, localization is a critical aspect of the design process for any product or service that will be used by people in foreign countries. By taking into account the needs and preferences of users in different markets, companies can ensure that their products are more likely to succeed in those markets. In addition, localization can help to build strong relationships with customers in different countries and create a more positive brand image. 

At Andovar, localization is our passion. For nearly 15 years we have been helping companies leverage multilingual content ensuring exceptional customer experiences. Reach out to us today and get free expert advice for your business.

Contact Andovar

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