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Written by Emma Green
on November 17, 2023

In the dynamic tapestry of technological progress, the imprint of artificial intelligence (AI) on translation services is etching a narrative of unparalleled change and evolution. A realm once exclusively navigated by human linguistic mastery is undergoing a seismic transformation, propelled by the integration of AI-driven methodologies. According to the report of Language Services Market by Fact. MR, it is predicted that the global language services market will reach US$ 96.21 billion by the end of 2032.  Within this ever-shifting landscape, this comprehensive overview aims to illuminate the intricate interplay between technology and the intricacies of language, unraveling the myriad ways in which AI is reshaping the very foundations of translation services.

Advantages in AI Translation

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1. Improved customer experience

75% of consumers express a preference for purchasing products from websites presented in their native language. Interestingly, out of 500 companies that made investments in translation services, there was a 2.05 times higher likelihood of experiencing increased profits. With the traditional customer support, it relied heavily on manpower in multiple languages and consume time for translation. Also, the primary purpose of business translates the context is the enlarge the market share and reach the global audiences. Before using AI translation, company is grappling with language barriers. This will lead to potential misunderstandings of product information.

However, with AI translation, the company can address the customers queries and have quicker problem resolution and heightened customer satisfaction. The AI-driven translation services enable to business to offer comprehensive product information in multiple languages and lead customers can have better understanding of products and services by providing detailed specifications, user guides, and FAQs. Take Airbnb as an example. In 2021, Airbnb announced that it implemented the Translation Engine, enabling users to effortlessly access translations of reviews and descriptions in over 60 languages without the need to manually click a translate button. User no longer must click the button to translate since the app detects the user’s preferred language and translates listings, reviews, and messages.

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2. Enhanced efficiency & Speed

The traditional translation methods heavily rely on the human resource which make the translation process become labor-intensive and time-consuming. Also, human translators work on one sentence or section at time and the sequential processing will slow down the overall translation speed, especially for lengthy documents. According to Pactranz, the expected professional human translation times for translating more than 15000 words takeover more than 9 days with 2nd translator review.

AI Translation have the capacity to swiftly process extensive volumes of text in real-time, resulting in expedited turnaround times. Moreover, AI Translation refine their language capabilities through user feedback, progressively delivering more precise translations continually which elevates the overall quality of translations, guaranteeing accurate and culturally appropriate communication.

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3. Cost reduction

The cost of translating can be calculated by per-word rate, pre-page rate and per-hour rate. However, the cost can be fluctuated due to different reasons. For example, if the cost is calculated by word count, the word count may be very based on the language, with some languages featuring an abundance of articles and prepositions, while others exhibit a more concise structure. Moreover, human translation is susceptible to errors, ranging from typos and grammatical mistakes to inaccuracies in capturing the intended meaning. Correcting errors in translated content can be a time-consuming and costly process, especially if revisions are needed after publication or distribution.

AI Translation learn from vast datasets which allow them to understand contextual nuances and linguistic intricacies more effectively. The use of translation memory can result in a cost reduction of 20 to 30% for translation updates. It is crucial to utilize the correct software since it can significantly slash translation costs by 90%, addressing expenses linked to human errors, superfluous email exchanges, and the time invested in content uploading and database searches. By harnessing AI Translation with automating the translation process, AI reduces the likelihood of common errors associated with manual translation, such as overlooking details or misinterpretation of context.

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Challenges and Considerations:

1. Ethical considerations in handling sensitive information

One of the ethical considerations in handling sensitive information is the privacy and security of AI Translation. In April, Samsung employees leaked the sensitive data through OpenAI’s chatbot ChatGPT, including the source code of software that oversees the measurement of semiconductor equipment. After the accident, Samsung banned the use of “generative AI” tools since the AI Chatbots will store the data on servers and there is no easy way to delete the data. Amazon also Instructed its employees against sharing any code or confidential company information with ChatGPT, following reports of ChatGPT responses bearing resemblance to internal Amazon data not to share any This highlighted the concern regarding the utilization of AI Translation. As a result, while using AI Translation, users must consider carefully which AI Translation platform with better privacy and security of user data.


2.Bias and Cultural Sensitivity

Bias and cultural sensitivity lead to unfair or discriminatory outcomes, reinforcing stereotypes, and adversely affecting certain groups of people. Recognizing and mitigating bias is crucial to ensure fairness and equity in AI applications. One of the main causes of bias will be the training data used to develop an AI model is biased, it can severely impact the AI's ability to understand and interpret cultural nuances accurately. Addressing bias and cultural sensitivity in AI Translation involves a multifaceted approach, combining technical, ethical, and user-centric considerations. By integrating localization and AI Translation, it can strive to provide culturally sensitive and accurate translations that align with the expectations of diverse audience. 

We, Andovar, our expert linguists bring a human touch to the adaptation of your content, ensuring cultural authenticity, while our advanced AI algorithms enhance efficiency and precision. Tailoring your content to fit seamlessly into diverse cultural landscapes, we empower your message to resonate globally. Ready to transcend linguistic and cultural barriers? Contact Andovar today and discover the synergy of human-centric expertise and AI-powered precision for your global impact!
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