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Written by Emma Green
on November 17, 2023

In the dynamic tapestry of technological progress, the imprint of artificial intelligence (AI) on translation services is etching a narrative of unparalleled change and evolution. A realm once exclusively navigated by human linguistic mastery is undergoing a seismic transformation, propelled by the integration of AI-driven methodologies. According to the report of Language Services Market by Fact. It is predicted that the global language services market will reach US$ 96.21 billion by the end of 2032.  Within this ever-shifting landscape, this comprehensive overview aims to illuminate the intricate interplay between technology and the intricacies of language, unraveling the myriad ways in which AI is reshaping the very foundations of translation services.

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Advantages in AI Translation

  • Improved customer experience
    75% of consumers express a preference for purchasing products from websites presented in their native language. Interestingly, out of 500 companies that made investments in translation services, there was a 2.05 times higher likelihood of experiencing increased profits. 

    With AI translation, companies can address customer queries and have quicker problem resolution and heightened customer satisfaction. AI-driven translation services enable businesses to offer comprehensive product information in multiple languages enabling customers to gain a better understanding of products and services by providing detailed specifications, user guides, and FAQs. Take Airbnb as an example. In 2021, Airbnb announced that it implemented a Translation Engine, enabling users to effortlessly access translations of reviews and descriptions in over 60 languages without the need to manually click a translate button. Users no longer need to click a button to translate since the app detects the user’s preferred language and translates listings, reviews, and messages.

  • Enhanced efficiency & Speed
    Traditional translation methods rely heavily on human resources which make the translation process become labor-intensive, time-consuming and expensive. Also, human translators work on one sentence or section at time and the sequential processing slows down the overall translation speed, especially for lengthy documents. According to Pactranz, the expected professional human translation times for translating more than 15000 words takeover more than 9 days with 2nd translator review.

    AI Translation has the capacity to swiftly process extensive volumes of text in real-time, resulting in expedited turnaround times. Moreover, AI Translation refine their language capabilities through user feedback, progressively delivering more precise translations continually which elevates the overall quality of translations, guaranteeing accurate and culturally appropriate communication.

  • Cost reduction
    The cost of translating can be calculated by per-word rate, per-page rate and per-hour rate. However, the cost can fluctuate due to a variety of reasons. For example, if the cost is calculated by word count, the word count may be based on the language, with some languages featuring an abundance of articles and prepositions, while others exhibit a more concise structure. Moreover, human translation is susceptible to errors, ranging from typos and grammatical mistakes to inaccuracies in capturing the intended meaning. Correcting errors in translated content can be a time-consuming and costly process, especially if revisions are needed after publication or distribution.

    AI Translation learns from vast datasets which allow them to understand contextual nuances and linguistic intricacies more effectively. The use of AI can result in cost reductions of 20 to 30%. By harnessing AI Translation with automating the translation process, AI reduces the likelihood of common errors associated with manual translation, such as overlooking details or misinterpretation of context.


Challenges and Considerations:

  • Ethical considerations in handling sensitive information
    One of the ethical considerations in handling sensitive information is the privacy and security of AI Translation. In April, Samsung employees leaked the sensitive data through OpenAI’s chatbot ChatGPT, including the source code of software that oversees the measurement of semiconductor equipment. After the incident, Samsung banned the use of “generative AI” tools since AI Chatbots will store the data on servers and there is no easy way to delete the data. Amazon also Instructed its employees against sharing any code or confidential company information with ChatGPT, following reports of ChatGPT responses bearing resemblance to internal Amazon data. As a result, when considering AI Translation, users should consider carefully which AI Translation platform meets their security and data privacy regulations.

  • Bias and Cultural Sensitivity
    Bias and cultural sensitivity lead to unfair or discriminatory outcomes, reinforcing stereotypes, and adversely affecting certain groups of people. Recognizing and mitigating bias is crucial to ensure fairness and equity in AI applications. One of the main causes of bias is the training data used to develop an AI model, since it can severely impact the AI's ability to understand and interpret cultural nuances accurately. Addressing bias and cultural sensitivity in AI Translation involves a multifaceted approach, combining technical, ethical, and user-centric considerations. By integrating localization and AI Translation, it can strive to provide culturally sensitive and accurate translations that align with the expectations of diverse audience. 

Looking Ahead: Future Trends in AI Translation

As technology continues to evolve, the future of AI translation holds exciting possibilities. Improved accuracy, broader language coverage, and enhanced support for specialized domains are anticipated. Furthermore, integration with augmented reality and virtual reality could lead to real-time translation in immersive environments, revolutionizing how people communicate in multilingual settings.

Andovar exemplifies the potential of AI to revolutionize language services. By embracing AI technologies, Andovar not only meets the current needs of its clients but also positions itself as a forward-looking partner in the ever-evolving landscape of global communication. As we move into the future, the collaboration between language experts and AI will continue to shape a world where linguistic diversity is not a barrier but a bridge connecting people, businesses, and ideas across the globe.

Contact Andovar

We, Andovar, our expert linguists bring a human touch to the adaptation of your content, ensuring cultural authenticity, while our advanced AI algorithms enhance efficiency and precision. Tailoring your content to fit seamlessly into diverse cultural landscapes, we empower your message to resonate globally. Ready to transcend linguistic and cultural barriers? Contact Andovar today and discover the synergy of human-centric expertise and AI-powered precision for your global impact!


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