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Written by Steven Bussey
on January 11, 2023

The importance of localization for businesses cannot be overstated. In today's globalized economy, it's important for businesses to have a presence in multiple markets in order to remain competitive. Localization allows businesses to communicate with their customers in their own language and understand their cultural differences and preferences. This helps to build trust and establish credibility with customers, leading to increased brand loyalty and sales.

However, managing and scaling a localization project can be a complex and challenging task. There are a number of factors to consider, including choosing the right project management tools, assembling a talented and diverse team, developing a clear project plan, and establishing quality control measures. Additionally, businesses must consider the cost and resources required for localization, as well as the potential risks and challenges, such as cultural misunderstandings or technical errors.  In this blog post, we will provide some tips and best practices for overcoming these challenges and ensuring the success of your localization project.

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Define your goals and target audience

One of the first steps in managing and scaling a localization project is to clearly define your goals and target audience. This is essential for determining the scope of the project and informing resource allocation and quality control measures.

  • By clearly defining your goals, you can determine what you want to achieve with your localized content and how it aligns with your overall business objectives. This will help you prioritize tasks and allocate resources accordingly.
  • Defining your target audience is also important for ensuring that your localized content resonates with your intended audience and meets their needs and expectations. This may involve conducting market research to understand their language, culture, and preferences. By understanding your target audience, you can tailor your localization efforts to better serve them.

Choose the right translation management system

A translation management system (TMS) is a software platform that helps to automate and streamline the localization process. There are a variety of TMS options available, each with its own set of features and benefits. 

When choosing a TMS, it's important to consider the needs of your team and the complexity of your localization project. Consider the size of your team, the number of languages you are working with, and the features and integrations that you need. It may also be helpful to try out a few different TMS options and see which one works best for your team.

Overall, a TMS can help to automate and streamline the localization process, saving time and resources. It can also facilitate communication and collaboration within your team and with linguists, helping to ensure the success of your project.


Establish quality control measures

Establishing quality control measures in a localization project is crucial for ensuring that your localized content is accurate, culturally appropriate, and effective for your target audience. Quality control measures that can be implemented include implementing style guides and glossaries, using translation memory tools to ensure consistency, and conducting regular QA checks throughout the localization process.


Consider localization testing

Localization testing is the process of evaluating the functionality, usability, and cultural appropriateness of localized content. Localization testing is typically carried out on software, websites, or other types of digital products that have been translated and adapted for a specific target market.

When testing software or websites, it is important to check that all text and graphics are properly displayed and that the user interface is easy to navigate. To conduct localization testing effectively, it is helpful to have a diverse group of testers who are native speakers of the target language and familiar with the local culture. It is also useful to have a checklist of items to test and a system in place for tracking and reporting any issues that are discovered in the localization testing process.



Review and update your localization strategy

It is important to regularly review and update your localization strategy as your business grows and evolves. This may involve translating your content into additional languages, adapting your content to local cultural norms, or integrating local payment and delivery options. As customer needs change, you may need to update your localization strategy to ensure that your content is relevant and engaging for your target audience. For example, you may need to update your content to reflect new trends or changes in consumer behavior.

Additionally, as new technologies emerge, you may need to adapt your localization strategy to take advantage of these advances and ensure that your content is accessible and user-friendly on a variety of devices. By regularly reviewing and updating your localization strategy, you can ensure that your content is effective and relevant for your target audience.


Work with a localization partner

Working with a localization partner can help you to save time and money, while also ensuring that your content is of high quality and appropriate for your target audience. Here are some of the benefits of working with a localization partner:

  1. Expertise: Localization partners have expertise in language translation, cultural adaptation, and the technical aspects of localization, such as file formatting and character encoding.
  2. Cost & time savings: Localization can also be costly and a time-consuming process, especially if you are working with multiple languages and markets. A localization partner can help you to minimize costs by streamlining the localization process and utilizing cost-effective translation and localization technologies. 
  3. Quality assurance: Localization partners often have established quality assurance processes in place to ensure that your content is of high quality and ready for use in your target market. This can save you time and resources that you would otherwise need to devote to QA checks.
  4. Cultural adaptation: Localization partners have a deep understanding of local cultures and can help to ensure that your content is culturally appropriate and sensitive for your target audience. This can save you time and resources that you would need to devote to research and cultural adaptation.

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