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How to protect your brand...

The word “brand” has an elusive meaning but can be summed up in David Ogilvy’s definition ...

Avoid another Pokemon pro...

Juliet famously said to Romeo, "What's in a name? That which we call a rose by any other n...

The pros and cons of inte...

When companies enter the global market, they face many challenges due to language, culture...

Maximizing Translation RO...

International business practices are constantly evolving, and with over 7,000 known langua...

5 Tips to Improve Your Lo...

Every business begins at home with a known market and target audience. Localizing your web...

Understanding Software Lo...

In 1967, Marshall McLuhan stated that “‘time has ceased, ‘space’ has vanished. We now live...

Why eLearning Providers S...

eLearning is a term that you see all over the internet these days. It was first coined dur...

Booming Asian Gaming Indu...

Today, gaming is more than a hobby, it is an integral part of the millennial lifestyle. Fr...

Localization Maturity in ...

The impact of emerging markets on global economics is twofold: The massive buying power of...

Feeling the Pain

As companies begin to work beyond their own national borders, there comes a time when the ...

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