--- title: Localization Maturity in Emerging Market Languages description: "The impact of emerging markets on global economics is twofold: The massive buying power of the populations of China, India, Indonesia and elsewhere is being unlocked through localization. More importa" image: https://blog.andovar.com/hubfs/localization-maturity-emerging-market-languages-cover.jpg --- 100% - [Home](https://www.andovar.com/) - Our story - [About us](https://andovar.com/about-group/) - [Locations](https://www.andovar.com/locations/index.html) - [Careers](https://careers.andovar.com/) - [Multilingual Data for AI](https://andovar.com/) - Localization - [Enterprise Localization](https://andovar.com/enterprise-localization-solutions/) - [eLearning Localization](https://www.elearning-localization.com/) - [Games Localization](https://www.andovar-game-localization.com/) - [Andovar Studios](https://andovarstudios.com/) - [Blog](https://blog.andovar.com/) Contact us [![](https://blog.andovar.com/hs-fs/hubfs/Blog_Media/logo-andovar-white.png?width=120&name=logo-andovar-white.png)](https://blog.andovar.com/index.html) ![](https://blog.andovar.com/hubfs/Blog_Media/andovarorange-shadow.png) ![](https://blog.andovar.com/hubfs/Blog_Media/ask.png) CONTACT US [![](https://blog.andovar.com/hubfs/Logos/Andovar%20logos/Andovar%20-%20Orange.png) ![](https://blog.andovar.com/hubfs/Logos/Andovar%20logos/Taglines/Grow%20your%20world%20-%20White%20+%20orange.png)](https://blog.andovar.com/) ![](https://cdn2.hubspot.net/hub/2432204/hubfs/z-creative%20assets/Customer_Overview_Header_Image.jpg?width=1600&name=Customer_Overview_Header_Image.jpg) # PSDtoHUBSPOT News Blog #### This Blog Template is created by www.psdtohubspot.com #### [Strategy](https://blog.andovar.com/topic/strategy) [Asia](https://blog.andovar.com/topic/asia) [Emerging Markets](https://blog.andovar.com/topic/emerging-markets) # [Localization Maturity in Emerging Market Languages](https://blog.andovar.com/localization-maturity-emerging-market-languages) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [Strategy (47)](https://blog.andovar.com/tag/strategy) - [Translation (46)](https://blog.andovar.com/tag/translation) - [Games (45)](https://blog.andovar.com/tag/games) - [Trends (32)](https://blog.andovar.com/tag/trends) - [AI (24)](https://blog.andovar.com/tag/ai) - [Websites (22)](https://blog.andovar.com/tag/websites) - [Elearning (19)](https://blog.andovar.com/tag/elearning) - [Technology (19)](https://blog.andovar.com/tag/technology) - [Best Practices (17)](https://blog.andovar.com/tag/best-practices) - [Andovar Academy (16)](https://blog.andovar.com/tag/andovar-academy) - [Online travel (16)](https://blog.andovar.com/tag/online-travel) - [Machine Translation (14)](https://blog.andovar.com/tag/machine-translation) - [News (14)](https://blog.andovar.com/tag/news) - [Tools & Technology (13)](https://blog.andovar.com/tag/tools-technology) - [Insider (12)](https://blog.andovar.com/tag/insider) - [AI Translation (11)](https://blog.andovar.com/tag/ai-translation) - [Company (11)](https://blog.andovar.com/tag/company) - [Apps (10)](https://blog.andovar.com/tag/apps) - [Languages (10)](https://blog.andovar.com/tag/languages) - [Marketing (10)](https://blog.andovar.com/tag/marketing) - [Events (9)](https://blog.andovar.com/tag/events) - [Industries (9)](https://blog.andovar.com/tag/industries) - [Multilingual SEO (9)](https://blog.andovar.com/tag/multilingual-seo) - [Processes (9)](https://blog.andovar.com/tag/processes) - [Voice Data for AI (9)](https://blog.andovar.com/tag/voice-data-for-ai) - [Automation (8)](https://blog.andovar.com/tag/automation) - [Ethical Data (8)](https://blog.andovar.com/tag/ethical-data) - [Globalization (8)](https://blog.andovar.com/tag/globalization) - [Multimedia (8)](https://blog.andovar.com/tag/multimedia) - [AI voiceover (7)](https://blog.andovar.com/tag/ai-voiceover) - [Standards (7)](https://blog.andovar.com/tag/standards) - [Subtitling & Captions (7)](https://blog.andovar.com/tag/subtitling-captions) - [Voiceover (7)](https://blog.andovar.com/tag/voiceover) - [Asia (6)](https://blog.andovar.com/tag/asia) - [Localization Costs (6)](https://blog.andovar.com/tag/localization-costs) - [Large Language Models (5)](https://blog.andovar.com/tag/large-language-models) - [Transcreation (4)](https://blog.andovar.com/tag/transcreation) - [Custom Voice Data (3)](https://blog.andovar.com/tag/custom-voice-data) - [Data Collection (3)](https://blog.andovar.com/tag/data-collection) - [Dubbing (3)](https://blog.andovar.com/tag/dubbing) - [Emerging Markets (3)](https://blog.andovar.com/tag/emerging-markets) - [Quality Assurance (3)](https://blog.andovar.com/tag/quality-assurance) - [Software (3)](https://blog.andovar.com/tag/software) - [TMS (3)](https://blog.andovar.com/tag/tms) - [Video Translation (3)](https://blog.andovar.com/tag/video-translation) - [eLearning Translation (3)](https://blog.andovar.com/tag/elearning-translation) - [Digital Media (2)](https://blog.andovar.com/tag/digital-media) - [Fintech (2)](https://blog.andovar.com/tag/fintech) - [Testing (2)](https://blog.andovar.com/tag/testing) - [Computer Vision (1)](https://blog.andovar.com/tag/computer-vision) - [Culturally Aware AI (1)](https://blog.andovar.com/tag/culturally-aware-ai) - [Data Annotation & Labeling (1)](https://blog.andovar.com/tag/data-annotation-labeling) - [Data Curation (1)](https://blog.andovar.com/tag/data-curation) - [Data Quality (1)](https://blog.andovar.com/tag/data-quality) - [Desktop Publishing (1)](https://blog.andovar.com/tag/desktop-publishing) - [IVRS (1)](https://blog.andovar.com/tag/ivrs) - [Life (1)](https://blog.andovar.com/tag/life) - [Low-Resource Languages (1)](https://blog.andovar.com/tag/low-resource-languages) - [Pricing (1)](https://blog.andovar.com/tag/pricing) - [SDH Subtitles (1)](https://blog.andovar.com/tag/sdh-subtitles) - [Terminology Management (1)](https://blog.andovar.com/tag/terminology-management) - [Text to Speech (1)](https://blog.andovar.com/tag/text-to-speech) - [Voice Annotation (1)](https://blog.andovar.com/tag/voice-annotation) - [website localization (1)](https://blog.andovar.com/tag/website-localization) ### Subscribe to Email Updates ### Popular Stories [Key Differences Between Spoken and Written Languages and How it Affects Subtitling](https://blog.andovar.com/3-ways-differences-in-spoken-and-written-language-affect-subtitling) Sep 20, 2023 [Languages in India - How Many are There?](https://blog.andovar.com/languages-in-india-how-many-are-there) Sep 20, 2023 [The Ultimate Guide to Games Translation](https://blog.andovar.com/games-translation-ultimate-guide) Aug 26, 2024 [15 Most Common Video Game Localization Problems](https://blog.andovar.com/15-common-game-localization-problems) Sep 22, 2023 [Localization vs. Internationalization vs. Globalization](https://blog.andovar.com/localization-vs.-internationalization-vs.-globalization) Sep 14, 2021 Categories | Subscribe | Populars - - - Written by Conor Bracken on April 30, 2014 The impact of emerging markets on global economics is twofold: The massive buying power of the populations of China, India, Indonesia and elsewhere is being unlocked through localization. More importantly, the emergence of these economies seems set to continue and new countries are opening up. The repeated boom and bust cycles of the past in Africa and Latin America have been replaced by sustained growth in Asia and Eastern Europe. At first glance, these two markets couldn’t be more different. The political systems and dominant religions are extremely diverse, and populations vary enormously. On closer inspection, certain common characteristics in terms of localization can be set forth. For example, non-Latin scripts dominate. Lack of technical language support, line-break issues, segmentation difficulties, expansion and font size problems, and incompatibilities are very common. [Computer-Aided Translation (CAT) Tool](https://www.andovar.com/computer-aided-translation-cat-tools/) support is missing or incomplete. Even for more established languages such as Thai, there is no support for using Thai as a source. Even as we move to the Indic languages and the soon-to-emerge languages such as [Burmese](https://www.andovar.com/challenges-of-localization-for-the-burmese-market/) and Khmer, there is poor support for them by CAT tools. Unicode exists, but is not necessarily adopted.... Above excerpt taken from the April/May 2014 issue of MultiLingual published by MultiLingual Computing, Inc. To read the full version, you can subscribe to MultiLingual magazine here: [http://www.multilingual.com/digital](http://www.multilingual.com/digital) ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### You may also like: [Strategy](https://blog.andovar.com/topic/strategy) ## [How to Choose a Translation Company](https://blog.andovar.com/how-to-choose-translation-company) Introduction Companies of all sizes are expanding internationally, and choosing the right translation company is essenti... [Strategy](https://blog.andovar.com/topic/strategy) ## [The Localization Maturity Model: Elevating Your Global Strategy From Manual to Expert ](https://blog.andovar.com/the-localization-maturity-model-elevating-your-global-strategy-from-manual-to-expert) In today's interconnected world, businesses—whether start-ups or large enterprises—find themselves presented with tremen... [Strategy](https://blog.andovar.com/topic/strategy) ## [Benefits of centralizing localization purchasing & operations](https://blog.andovar.com/benefits-of-centralizing-localization-purchasing/operations) In today's globalized market, a well-executed localization strategy is a cornerstone of international business success. ... ![pretty-girl-working-on-her-computer-in-cafe-9AG2345](https://blog.andovar.com/hs-fs/hubfs/pretty-girl-working-on-her-computer-in-cafe-9AG2345.jpg?width=1200&name=pretty-girl-working-on-her-computer-in-cafe-9AG2345.jpg "pretty-girl-working-on-her-computer-in-cafe-9AG2345") ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. ### Subscribe to Email Updates ## Contact us Take your brand to the next level. ### HQSingapore Andovar Pte Ltd. 10 Petain Road #04-01 Singapore 208089 **+65 3159-3958** ### About Andovar - [About us](https://andovar.com/about-group/) - [Locations](https://andovar.com/locations/index.html) - [Solutions](https://andovar.com/) - [Careers](https://careers.andovar.com/) - [Blog](https://blog.andovar.com) ### Subscribe to our Newsletter ## Follow us [![](https://blog.andovar.com/hubfs/Blog_Media/facebook.png)](https://www.facebook.com/andovar/) [![](https://blog.andovar.com/hubfs/Blog_Media/twitter.png)](https://twitter.com/andovarglobal?lang=en) [![](https://blog.andovar.com/hubfs/Blog_Media/linkedin-letters.png)](https://www.linkedin.com/company/andovar) ![](https://blog.andovar.com/hubfs/Blog_Media/logo-andovar-white.png) ![](https://blog.andovar.com/hubfs/Blog_Media/logo-footer1-1.png) Copyright 2025 Andovar All Rights Reserved | [Privacy Policy](https://www.andovar.com/privacy-policy.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Conor Bracken", "url" : "https://blog.andovar.com/author/conor-bracken" }, "dateModified" : "2019-10-01T04:33:42.221Z", "datePublished" : "2014-04-30T15:55:38.000Z", "headline" : "Localization Maturity in Emerging Market Languages", "image" : [ "https://blog.andovar.com/hubfs/localization-maturity-emerging-market-languages-cover.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.andovar.com/localization-maturity-emerging-market-languages", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.andovar.com/hubfs/Logos/Andovar%20logos/Andovar%20logo%20(right-align).png" }, "name" : "Andovar Pte Ltd." } } ``` ```json { "@context" : "https://schema.org/", "@type" : "CreativeWorkSeries", "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingCount" : "84", "ratingValue" : "4.8" }, "name" : "Andovar Limited" } ```