PSDtoHUBSPOT News Blog

This Blog Template is created by www.psdtohubspot.com

Written by Conor Bracken
on April 30, 2014

The impact of emerging markets on global economics is twofold: The massive buying power of the populations of China, India, Indonesia and elsewhere is being unlocked through localization. More importantly, the emergence of these economies seems set to continue and new countries are opening up. The repeated boom and bust cycles of the past in Africa and Latin America have been replaced by sustained growth in Asia and Eastern Europe. At first glance, these two markets couldn’t be more different. The political systems and dominant religions are extremely diverse, and populations vary enormously. On closer inspection, certain common characteristics in terms of localization can be set forth.

For example, non-Latin scripts dominate. Lack of technical language support, line-break issues, segmentation difficulties, expansion and font size problems, and incompatibilities are very common. Computer-Aided Translation (CAT) Tool support is missing or incomplete. Even for more established languages such as Thai, there is no support for using Thai as a source. Even as we move to the Indic languages and the soon-to-emerge languages such as Burmese and Khmer, there is poor support for them by CAT tools. Unicode exists, but is not necessarily adopted....

Above excerpt taken from the April/May 2014 issue of MultiLingual published by MultiLingual Computing, Inc. To read the full version, you can subscribe to MultiLingual magazine here: http://www.multilingual.com/digital

You may also like:

Strategy

How to manage and scale a localization project

The importance of localization for businesses cannot be overstated. In today's globalized economy, it's important for bu...

Strategy

The business case for localization: How it can increase revenue and customer satisfaction

Localization, the process of adapting a product or service to a specific locale or market, has long been recognized as a...

Strategy Fintech

How Localization Propels the Growth of Fintech Firms

Fintech firms are startups that use technology to provide financial services. They include companies that offer mobile p...