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Written by Steven Bussey
on December 27, 2019

Digital technologies are set to revolutionize the translation and localization industries in 2020. The localization field will continue to expand into 2021 with predicted growth of up to $56.18 billion USD. It is expected to become increasingly vital as businesses try to reach as many consumers as possible. As globalization flattens our world, companies wanting to flourish and stay scalable must study localization trends and technological advances, integrating what they can into their business models. 

Customer demands for streamlined workflows and integrated platforms will make leveraging technology more critical than ever in this content-driven economy. These developments bode well for the localization industry as massive quantities of content will need to be translated and tailored for local markets around the globe. Keep your fingers on the pulse of these localization trends in 2020! 

 

Asia takes flight 

Asia is exploding as a consumer market on the global scene and businesses are rushing to connect and create relationships with this segment. This part of the world is a sphere with plenty of opportunities for localization businesses to pursue. It has an intricate group of languages to translate outside the classic CJK group, including the emerging markets of Laos and Myanmar. For localization companies to succeed, they must produce superior tailored content to compete with local businesses and global powerhouses. To generate high-grade results, companies must understand the linguistic subtleties and local cultural values.

 

Video blows up 

Video platforms and usage continue to develop rapidly with Millennials and Generation Z users wired into the online world at every step. Video is taking over as the communication method of choice and is projected to be responsible for more than 80% of all internet traffic by 2021, making it one localization trend companies need to pay close attention to. Younger generations expect video content, so companies benefit as it increases user engagement and time spent on a site. TikTok and Youtube, with over two billion users, are examples of platforms utilizing consumers video preference. For those businesses who decide to add it to their communications, localization will be highly sought after for translations adapted to each sector. Entwined with the rising call for video is the e-learning market predicted to be valued at $325 billion USD by 2025, revealing a vast untapped market for localization. 

 

Voice searches are the future

Due to leaps forward in Artificial Intelligence (AI) technology, consumers searching for information are expected to rely on voice searches more in 2020. Voice recognition software has improved with AI, and it is now able to understand more language nuances augmenting the user experience. Thanks to the hands-free access, it is a more natural  and safer way to access the information clients need. It is predicted by 2020, half of all information searches will be completed using voice. As it becomes more popular multilingual voice search and translation options will be critical in global markets. 

 

AI and Machine Learning transform the market

AI is due to expand further with the global business value set to reach $3.9 trillion USD by 2022. In the translation field, AI advances will allow for a better understanding of the intricacies of languages, enhancing the capability of virtual assistants, chatbots and machine translation. 

The machine translations market share is anticipated to rise to $980 billion USD by 2022, with the use of neural machine translations and post-editing machine translation services (PEMT) become more prevalent. 5G is set to roll out in 2020 and together with other digital technology breakthroughs, will transform our society, speeding the pace of business and communications. Overall, AI and machine learning are two of the most significant localization trends of 2020.

 

Me, you and everyone we know

Global audiences are demanding customized content and personalization in their interactions with providers. As AI and machine learning develop, consumers expectations are being raised about the material that is created for them. Personalization benefits both businesses and consumers by producing higher revenues and better client relationships. The localization trend is very important for companies as they need to alter content and marketing materials to feel entirely native to each localized region and effectively target the preferences of that audience.  

 

Looking forward

Localization will be a fertile field in 2020 and beyond if companies can integrate the digital breakthroughs in the marketplace. If your company lasers in on these trends to better engage and satisfy global consumers, you can continue to grow within the field. 

Andovar can help you achieve this through our multilingual content solutions. Whether its text translation, content creation, eLearning, video or audio recordings we are here to aid you in creating outstanding material adapted for your target audience anywhere in the world, Contact us today to make your message clear in any language. 

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